Why I’m starting a Korean beauty blog

Despite a three year love affair with Korean beauty products, I’ve been loath to start a blog about them even after being urged by many people. “You have a real passion for this!” “You’re a writer, this would be perfect for you!” “You could really help people!”

That last one may have motivated me the most, but in my mind, there are many really well-written and educated K-beauty bloggers out there already, and I look up to them all. Thanks to The Klog and Charlotte Cho’s mission to bring Korean beauty to the U.S., I know more about it than I could have dreamed of even a year before. My mind was blown – and then permanently changed – when I readthis guide about pH and the moisture barrier from Kerry from Skin & Tonics. I’ve repeatedly visitedSnow White and the Asian Pear for reviews, advice, and more. If you have an interest in Korean beauty, follow them all now. You will not regret it.

I don’t think I can offer the level of scientific knowledge these women have, because I don’t have it yet. And so I thought, why come to this scene when I can’t offer that? This is what kept me away, despite the passion I do have for the Asian skincare world.


I can offer something else, however – a gentle segue into discovering Asian beauty on your own terms.For me, a ten-step beauty process done twice a day is a no brainer, but a few years ago I recall my esthetician mother encouraging me to try a 4-step line she had in stock and me complaining that it took too long. Now I can’t wait to do it every night and every morning, because the results are so thrilling and the process of caring for myself so fulfilling that I love every moment of it.

But that’s not everyone. Some women come home to kids. Some work 80 hour weeks. And while it’s debatable that they technically “can make time,” their version of good skin care may vary wildly from mine or anyone else’s. They may pass up the Asian skincare world because it seems like its too much to do and miss SO MUCH that could help their skin recover and change dramatically.

So on this blog, I’ll break it down for you as simply as possible. I’ll help you start with $20, perhaps even less. Your costs will stay low and your self-esteem will soar. If you want more steps, I’ll teach more. If you don’t, stick with however many work for you. Ask me questions as much as you want. I’ll share everything I know with you. I don’t know everything, but as I learn I’ll share with you. I really hope you like it, because it’s going to be a lot of fun for me to do!


6 Comments Add yours

  1. sweetcreamrabbit says:


    I just wrote a LONG comment and don’t know if it’ll be posted later or it just disappeared…

    So, I like your blog and would be interested in hearing your thoughts about approaching K-beauty with VERY reactive, sensitive, easy-to-clog, acne-prone, DEHYDRATED skin (not to be specific or anything! ;3).

    I’m concerned about all the alcohol, fragrance and irritants in Korean cosmetics as I’ve had a few unlucky bouts with some products.
    I’m especially interested in how to get moisture in without contributing to my already oily skin and MISTS (I’ve yet to find a good one).

    Oops, this one is long too (disregard the previous one if you get it).


    1. colettebennett says:

      I never got it — I’m sad! But I can at least address what you have here. Tell me how you wash your face! If it’s easier for you you can also message me on FB via the chokchokbeauty page: https://www.facebook.com/chokchokbeauty/


      1. sweetcreamrabbit says:

        My comments are irreverently long, so I think I will ;3


  2. colettebennett says:



  3. It’s great that you’re starting to write about beauty blogs. It could help lots of people on how to choose the right product and how to maintain those healthy and flawless skin that they have. Hoping to see more post related to this soon.


    1. colettebennett says:

      Thank you! You will!


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